We TAKE INSPIRATION IN OUR HISTORY, IN THE GAME, THE JOY OF THE COLORS, THE SYMBOLISM AND THE ILLUSTRATED GRAPHICS OF THE END OF THE XIX CENTURY AND THE PRINCIPLES OF THE XX. THE BRAND OF THE LATIN AMERICAN ROTULISTS, IN CONJUNCTION WITH THE GRAPHICS OF THE PRODUCTS OF OLD OVERSEAS STORES AND RAYA STORES, GENERATES A GRAPHICAL LANGUAGE OWN FOR A RICH CULTURE IN ITS HISTORY BUT ALWAYS WILLING TO REINVENT AND CONQUER TO THE MARKET IN A POOR WAY , NOSTALGICAL, CHEERFUL, DYNAMIC AND HIGHLY DIVERSE.
